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Social Media Studies
Highlights
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- Social Media Studies
What Works on LinkedIn in 2025? We Analyzed 577,180 Posts to Find Out
We’ve tracked tracking LinkedIn’s evolution for the past two years, and we’ve put together a detailed report on how the platform is changing. The data reveals some interesting trends—and a few surprises: Now it’s your turn to put these insights into action. We’re giving you the data, but how you use it is up to […]Read more -
- Social Media
- Social Media Studies
2025 Social Media Study: Trends Report and Previous Study Comparison
What’s trending on social media in 2025? Dive into Metricool's 2025 Social Media Report, that analyzed over 1 million accounts, 21 million posts, across 8 channels.Read more
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- Social Media Studies
Super Bowl LIX Social Media Analysis: The New Way Brands Are Advertising
Following the 59th Super Bowl, Metricool analyzed top brand commercials and their social media engagement. This year's approaches highlighted the importance of influencer marketing and nostalgia for cross-generational appeal.Read more -
- Social Media Studies
- TikTok
2024 TikTok Study: Data Analysis and Trend Predictions for 2025
After analyzing over 1 million videos and 70,000 image and carousel posts, Metricool’s 2024 TikTok Study reveals answers to the most important questions about TikTok, providing creators, social media managers, and brands with crucial insights to improving their strategies.Read more -
- Social Media Studies
2024 X/Twitter Study: Data,Trends, and Best Practices to Grow on X in 2025
Are you wanting to scale your X account organically? Find cutting-edge data and trends to drive your 2025 X/Twitter strategies. Download the full report here for free!Read more -
- Social Media Studies
2024 Instagram Study
Each year, Metricool's team dives into the data to see how social media networks have evolved over the year. Our 2024 Instagram Study has data, insights, and trend predictions to help social media managers and brands improve their Instagram marketing strategy.Read more -
- Influencer Marketing
- Social Media Studies
Analysis of Olympic Athletes’ Social Media Growth and Brand Partnerships in Paris 2024
The Olympics is a world phenomenon where hundreds of millions of fans tune into the games globally. We analyzed how Olympic athletes' social media presence and brand partnerships influence the fandom and online participation leading into Paris 2024.Read more -
- Social Media
- Social Media Studies
2024 Social Media Study: Trends and Comparisons to The 2023 Study
What’s trending on social media in 2024? Access our 2024 Social Media Study, revealing trends of 9 social media platforms, after analyzing over 1 million professional accounts and more than 33 million posts.Read more -
- Social Media Studies
2024 LinkedIn Industry Data
Discover LinkedIn trends and insights for your brand's industry. Improve your LinkedIn marketing strategy with these key insights.Read more -
- Social Media
- Social Media Studies
2024 Short-Form Video Study: Comparing Shorts, Instagram Reels, Facebook Reels and TikTok Videos
In the 2024 Short-Form Video study, we analyzed thousands of short-form videos to reveal answers that arise when brands, social media managers, and agencies prepare their content strategy for social media. These are the questions we asked when preparing the annual short-form video study. From here, the ball is in your court to download the […]Read more -
- Online advertising
- Social Media Studies
2024 TikTok Ads Study: analysis, data, and conclusions
Our TikTok Ads study is ready to solve the most common questions agencies, brands, and social media managers have when planning a TikTok Ads strategy. Discover: These are just some of the questions we asked ourselves and answered in our 2024 TikTok Ads Study. Now it’s up to you to explore the study fully and […]Read more -
- Facebook Ads
- Social Media Studies
2024 Facebook Ads Study: Analysis and Trends for Meta Ad Campaigns
After analyzing over 200,000 Facebook ad campaigns, we have the data to the answers of the largest questions about the platform. Which campaigns are most used? What's the average CPC? CPM? Learn here!Read more -
- Social Media Studies
LinkedIn Trends Study 2024
Answers to the biggest questions about LinkedIn In this study, we conducted an analysis of 41,170 LinkedIn business pages and a total of 1,578,969 posts over a 122-day period (October 2023 – January 2024) to let the data answer the biggest questions about LinkedIn. We wanted to know what usage trends exist on LinkedIn today, […]Read more -
- Social Media
- Social Media Studies
2023 Social Media Networks Study: Trends for 2024
As we know, social media is constantly changing. In this study we break down each social media network, how they have evolved over the year, and what is working best for brands, creators, and professionals.Read more -
- Social Media Studies
- TikTok
TikTok Study September 2023
Uncovering the Answers to TikTok’s Biggest Questions After analyzing 3,422,461 videos from 85,261 accounts [personal and business] over a 180-day period. TikTok raises heated debates such as: How many videos should you upload per day? How long should a TikTok video be? What is the best time to post a video? What matters more, views […]Read more -
- Social Media Studies
Social Media Research Study 2023: Instagram
How Professionals, Content Creators, and Brand Accounts Use Instagram Study based on analysis of 316,394 professional Instagram accounts, 2,418,508 posts, 9,419,426 Stories and 1,068,716 Reels. Metricool’s annual Instagram Study 2023 is here. The meeting point for marketers, social media managers, and agencies that manage professional Instagram accounts. Data is compared in relation to the previous […]Read more -
- Social Media Studies
Facebook Ads 2023 Study: Improve Your Strategy With This Data
The Facebook Study allows you to position yourself in the market, which data such as the average CPC or the average CPM in the Facebook Ads.Read more